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Seeds of Change — Food Lover's Market

Seeds of Change

In 2021, Food Lover's Market partnered with Social Enterprise Academy to introduce social enterprises into their supply chain to support poverty alleviation and food insecurity in South Africa.

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Partnership
Food Lover's Market × Social Enterprise Academy

Seeds of Change Supplier Development Programme

In 2021, Food Lover's Market partnered with Social Enterprise Academy to introduce social enterprises into their supply chain to support poverty alleviation and food insecurity in South Africa. Food Lovers Market launched a national invitation to social enterprises to participate in the Food Lover's Market Seeds of Change Supplier Development Partnership opportunity.

Now in its second year running, this supplier development programme has not only allowed social entrepreneurs to engage as potential suppliers, but also offers them the opportunity to become registered suppliers for the retailer.

"Often, small businesses do not have access to the supplier networks and marketing tools to grow their business. Seeds of Change aims to provide the opportunity and the means for small suppliers to get the tools and training they need to be successful and operate their business as a sustainable supplier to the retail market — while making meaningful, sustainable and long-lasting social and environmental impact in our country."

— Michael Coppin, Director and Co-Founder of Food Lover's Market

2021 Success Story

Boikano Sikwane — Chuck Chilli

After successfully completing the programme in 2021, Boikano Sikwane now supplies over 15,000 bottles of their Chuck Chilli condiment to the retailer and now employs 16 previously unemployed youth from Diepsloot and Olivenhoutbosch townships.

This programme has really helped her scale her business and its social impact.

15,000+ bottles supplied 16 youth employed Diepsloot & Olivenhoutbosch

Community Empowerment Through Fresh Produce

In 2022, the four-day boot camp gave the top 10 applicants a macro view of the global and South African retail landscape, including trends, challenges and opportunities within the sector. During this time they had face-to-face workshops offering guidance, mentorship and necessary skills to market their business.

On the fifth day, the top 10 businesses pitched to the Food Lover's Market panel, consisting of Mike Coppin (Director/Co-Founder), Andrew Millson (Group HR and Sustainability Executive), and Stephen van Vuure.

Seeds of Change 2022 Bootcamp

🏆 2022 Winner

Setšong African Tea Crafters

The winners of 2022 were Setšong African Tea Crafters, which offers eight types of tea, and has created a platform for job creation within rural communities, focusing on the empowerment of youth and women, as well as the promotion of African Indigenous knowledge systems and practices.

20 permanent jobs 15 casual jobs 8 types of tea

"We have created 20 permanent jobs and 15 casual jobs. We have also upskilled rural cooperatives to supply the processed herbal ingredients to the company for further value addition. Setšong is focused on the conservation of biological resources and plants."

— Retang Phaahla, Chief Executive of Setšong African Tea Crafters
Setšong African Tea Crafters

"Being a supplier of FLM offers a welcomed boost to our social enterprise as it offers us growth and sustainability while making it all the more possible to increase value, through accessibility, for our customers."

— Seeds of Change 2022 Participant

Find Out More About Seeds of Change

Learn how Food Lover's Market and SEA are empowering South African social enterprises through supplier development.

Visit Seeds of Change

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